Rümi | Creative Strategy, Design, Animation and Illustration

Rümi, a consumer subsidiary of ATCO based in Alberta, Canada, commissioned a series of videos for its “Happy to Help” campaign. I designed and animated these videos using After Effects CC. Each of these designs were then reanimated using Animate CC into simplified HTML5 banner versions that can be found here.

For each video, I received copy in a Word document and was tasked with creating high-fidelity illustrated storyboards for stakeholder approval before proceeding with animation. The objective was to enhance the brand, products, and services by infusing the designs with warmth, friendliness, and character. Throughout this process, I focused on integrating illustrative, typographic, and animation techniques to effectively bring the Rümi brand to life.